Managerial Economics 3rd edition by Froeb McCann Ward and Shor Test Bank

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Product description:

Teach your MBA students how to use economics to solve business problems with this breakthrough text. MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 3E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition’s succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book provides an excellent ongoing reference for students pursuing business careers. Instructor’s remark, “The Froeb/McCann/Shor/Ward textbook is designed for decision makers. Each chapter provides logical steps to solve common but misunderstood business problems. The books candor and novelty make for easy, enjoyable reading.”

Managerial Economics 3rd edition by Froeb McCann Ward and Shor Test Bank

Table of content:

Section 1: Problem Solving and Decision Making
Ch 1: Introduction: What this Book is About
Ch 2: The One Lesson of Business
Ch 3: Benefits, Costs, and Decisions
Ch 4: Extent (How Much) Decisions
Ch 5: Investment Decisions: Look Ahead and Reason Back
Section 2: Pricing, Costs, and Profits
Ch 6: Simple Pricing
Ch 7: Economies of Scale and Scope
Ch 8: Understanding Markets and Industry Changes
Ch 9: Relationships between Industries: The Forces Moving Us toward Long-Run Equilibrium
Ch 10: Strategy: The Quest to Keep Profit from Eroding
Ch 11: Foreign Exchange, Trade, and Bubbles
Section 3: Pricing for Greater Profit
Ch 12: More Realistic and Complex Pricing
Ch 13: Direct Price Discrimination
Ch 14: Indirect Price Discrimination
Section 4: Strategic Decision Making
Ch 15: Strategic GamesCh 16: Bargaining
Section 5: Uncertainty
Ch 17: Making Decisions with Uncertainty
Ch 18: Auctions
Ch 19: The Problem of Adverse Selection
Ch 20: The Problem of Moral Hazard
Section 6: Organizational Design
Ch 21: Getting Employees to Work in the Firm’s Best InterestsCh 22: Getting Divisions to Work in the Firm’s Best Interests
Ch 23: Managing Vertical Relationships
Section 7: Wrapping Up
Ch 24: You Be the Consultant

Product details:

Language: English
ISBN-10: 1133951481
ISBN-13: 978-1133951483
ISBN-13: 9781133951483

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