Solution Manual for Consumer Behavior Buying Having and Being 10th edition by Solomon

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Product Description:

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Solution Manual for Consumer Behavior Buying Having and Being 10th edition by Solomon

Table of content:

Section 1: Consumers in the Marketplace
Chapter 1: Buying, Having, and Being
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Global Values
Chapter 5: The Self
Chapter 6: Personality and Psychographics
Section 3: Consumers as Decision Makers
Chapter 7: Attitudes and Persuasion
Chapter 8: Decision Making
Chapter 9: Buying and Disposing
Chapter 10: Organizational and Household Decision Making
Section 4: Consumers and Subcultures
Chapter 11: Groups and Social Media
Chapter 12: Social Class and Lifestyles
Chapter 13: Subcultures
Chapter 14: Culture

Product Details:

Language: English
ISBN-10: 0132671840
ISBN-13: 978-0132671842
ISBN-13: 9780132671842

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